A small portfolio of non-competing brands — so your brand is never the 101st SKU in a rep's book. Dedicated programming, quarterly reporting, an annual plan co-signed with you.
Import, logistics, distributor selection and management, on- and off-trade execution, marketing, and online sales. One team, one P&L, one accountable operator from ship to lip.
A shared-infrastructure model delivers in-house-level focus without the cost of building a standalone regional arm. Two commercial structures to suit where your brand is today.
Brands entering Southeast Asia typically pick one of three structures. Each has a real virtue — and a real limit. Verado is built to deliver the virtues of all three without the limits of any.
A dedicated regional team treating your brand as a priority. Distributor leverage without disappearing into a distributor’s book. In-house focus without the in-house cost.
See how we operate →From the moment your product lands at a Southeast Asian port to the moment a consumer pours it, Verado is the dedicated operator. Where importers or distributors are already in place, we work alongside them.
End-to-end regional importation formalities, customs clearance, and ongoing regulatory compliance across each Southeast Asian market.
Bonded warehousing, inventory management, order fulfilment, and last-mile distribution coordination across target markets.
Identifying, signing and actively managing the right distributor in each market — onboarding, incentive design, day-to-day ownership. Self-distribution where it makes sense.
Brand to importer, importer to retailer, retailer to consumer. Depletion planning, chain sell-in, shelf and back-bar placement, staff education.
Localised marketing across cultural moments, hospitality and tourism activation, sponsorships, influencer and PR, POS creative, trade marketing.
Multi-market e-commerce compliance, digital marketing, marketplace and rapid-delivery partnerships, direct-to-consumer shipping where permitted.
The right structure depends on where your brand is today and how you want to share the upside. Both are genuine offerings; we have brands in each.
Verado is retained on a per-activity basis. You retain title to inventory, fund sales and marketing, and keep the full regional P&L. We execute.
Verado purchases at an agreed net price, takes title, and makes significant investments in regional sales and marketing programs. You receive predictable export revenue with no in-market working-capital drag.
Concentrated sell-in across on-trade independents, hospitality groups, modern trade and e-commerce.
Active sales and marketing extended to four additional Southeast Asian markets — covering the region’s premium spend base without diluting focus. Staged entry, sequenced to follow proof of model in Singapore.
If this is useful reading, the natural next step is a 45-minute conversation to walk through your brand’s Southeast Asia ambitions, answer questions, and exchange a short-form term sheet if there is fit. We believe serious regional partnerships start with time at your distillery or winery.
Or begin the conversation through the brand intake form. We respond within five business days.